Intangible Property

 Menyambut Musim Tanam :

• Have you carefully selected a territory that is fertile for growth and right for your type of crop?
• Do you understand the dynamics of your ecosystem?
• Have you done everything in your power to properly nurture the soil and enhance the land’s ability to produce?
• What seeds will you plant, and why?
• Are you ready to invest the time and energy to care for these seeds once planted?
• Whom will you hire to help you raise, harvest, and sell the produce at your farm?
• What tools, resources, and expertise will you require to maximize the fruits of your harvest?
• What adverse weather or market conditions must you overcome to be successful?
• Who else is growing these same crops? How does their experience compare to your own?
• Do you have a keen sense for the cycles and timetables that will optimize your harvest?
• What is your game plan for bringing your crops to the marketplace? Will you do it alone or join with others?
• What are your distribution channels, and who are your target customers? On what basis and criteria will they select your harvest rather than others’? On the basis of price? Quality? Convenience? Availability?
• How will you allocate the revenues that this year’s harvest will bring? Have you performed a sensitivity analysis based on high/expected/low target ranges?
• What steps need to be put in place to set the stage for beginning the process again?
• What have you learned from the successes and failures of last year’s process to make next year even better?

by ANDREW J. SHERMAN in his book